Teks

Mediamerica: form, content, and consequence of mass communication

---

A trip to the library will show you that there have been thousands of books written about media. Each medium has been covered in depth, so why another mass media book?

Mediamerica has grown out of some frustrations I’ve had as a teacher. I have looked for a text that communicates to students some of the excitement I’ve experienced in my involvement with mass media—a text that goes beyond facts and figures to the heart and soul of the mass communication process.

You will find names, places, and statistics here, but I think history is most relevant when it relates to what is happening now. In short, my emphasis in this text is on what is happening as well as what has happened. We will explore the whys as well as the whats. Why did rock music rise to dominate popular music? Why has the Super Bowl come to be the most popular sporting event? All mediated phenomena offer clues about ourselves and our culture.

---

Availability

Detail Information

Series Title

-

Call Number

302.201 WHE m

Publisher

California : Wadsworth Pub. Co.., 1979

Collation

xii, 332 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

0534006043

Classification

302.201

Content Type

text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

United States
consequence of mass communication

Specific Detail Info

-

Statement of Responsibility

Edward Jay Whetmore

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment