Text

Indonesia business cases : from innovation to financial excellence

---

Wise men say "Experience is the most valuable teacher". This is because, whether our experiences are good, bad, or otherwise memorable, we will gain valuable life lessons from them. A lot of people and organizations succeed because they learn from their own experiences, or from others'. Many fail or are crushed because they do not make use of experience.

Since the early 19th century, academics overseas have utilised "learning from experience" in developing concepts and analyses to assist business executives in solving their business problems. On the other hand, business executives have also communicated their best practices to the academic world, reflecting the reality of business and the relationships between concept and implementation. This has formed a chain of knowledge development through case studies, and these have become the basis for the faster delivery of teaching materials to students and trainees.

In Indonesia, some universities use case studies written overseas on overseas industries. Indeed, those cases provide different contexts and require different analytical approaches. Therefore, this book is very special in the way that it provides local contexts. Having familiarized themselves with local contexts, both young and more experienced professionals will gain closer insights and greater added value on local business conditions, all of which will be beneficial to the progress of their careers, and to their readiness for global competition.

Indonesian Business Cases: From Innovation to Financial Excellence is published in English by Penerbit Salemba Empat and BINUS
Publishing, and provides new perspectives on the business world in Indonesia by presenting 16 case studies from a wide spectrum of industries represented by many important companies such as: Garuda Indonesia, Lion Air, Martha Tilaar, ABN AMRO, Bhinneka.
Com, SOSRO, Tahapan BCA, PT Bukaka Teknik Utama, PT Hollitech, PT Yamaha, Blue Bird Group, Mie Sedaap (WingsFood), Indomie (Indofood), Lifebuoy Berbagi Sehat, PT Aneka Tambang, Tbk., PT Bumi Resources, Tbk., PT ELNUSA, and PT Great River International (GRIV).

This book is a reference source for inspiring business or management lectures that will contribute significantly to improving the quality of not only teachers and students in particular, but also young and experienced professionals as well as the business community in general, both in Indonesia and overseas, especially in the Asian region.

---

Availability

Detail Information

Series Title

-

Call Number

650 FIR i

Publisher

Jakarta : Salemba Empat., 2013

Collation

xxxiv, 276 hlm.: ilus.; 15x26 cm.

Language

English

ISBN/ISSN

978-979-061-125-2

Classification

650

Content Type

text

Media Type

-

Carrier Type

-

Edition

Cet. 1

Subject(s)

Bisnis
Keuangan

Specific Detail Info

-

Statement of Responsibility

Firdaus A. Alamsjah, Minaldi Loeis, Jimmy Sadeli, Robert A. B. Butarbutar

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment