Handbook of Public Relations: the standard guide to public affairs and communications

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Handbook of Public Relations: the standard guide to public affairs and communications

Howard Stephenson - Personal Name;

Public relations is as an intermediary between the head of the organization and its publics. In an effort to foster good community relations, internal and external. Public relations profession generally believed to be a facilitator, motivator, and even become agents of change. One definition says PR is a method of communication to create a positive image of the partner organization on the basis of respecting mutual interests.

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SJN00006757

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Series Title: -
Call Number: 659.2 HOW h
Publisher: New York : McGraw-Hill., 1971
Collation: 23 cm; ilus, tabels; 836 hlm.
Language: English
ISBN/ISSN: -
Classification: 659.2
Content Type: text
Media Type: -
Carrier Type: -
Edition: edisi kedua
Subject(s): Handbook of Public Relations
the standard guide to public affairs and communica
Howard Stephenson
Specific Detail Info: -
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